02210nam a22002297a 4500 OSt 20210630140817.0 150218b xxu||||| |||| 00| 0 eng d 9780071317009 0071317007 LC HD30.28.T53 Crafting and executing strategy: concepts and cases. / Arthur Thomson [et al.] 18th ed. New York: McGraw-Hill, 2012. 461 p.+ 412 p. + [various pagings]: ill.; Includes index. Contents: Concepts and techniques for crafting and executing strategy: What is strategy and why is it important? -- Charting a company's direction: vision, and mission, objectives -- Evaluating a company's external environment -- Evaluating a company's resources, capabilities and competitiveness -- The five generic competitive strategies -- Strengthening a company's competitive position -- Strategies for competing in international markets -- Corporate strategy: diversification nd the multibusiness -- Ethics, corporate social responsibility, environmental sustainability and strategy -- Building an organization capable of good strategy execution -- Managing internal operations -- Corporate culture and leadership -- Cases in crafting and executing strategy: Afrigator -- Competition in energy drinks -- Competition in the golf equipment industry in 2009 -- Dell Inc in 2008 -- Atlassian: supporting the world with legendary service -- Nintendo's strategy in 2009 -- TomTom -- Apple Inc i 2010 -- Google strategy in 2010 -- Research in motion -- Problems at China Airlines -- Canadian Solar -- Cemex's cost of 'globalised' growth -- Corona beer -- Globalization of Komatsu -- PepsiCo's diversification strategy in 2008 -- Adidas in 2009 -- robin Hood -- Shangri-La Hotels -- Toyota Motor Company -- Starbucks' strategy and internal initiatives to return to profitable growth -- Rhino capture in Kruger National Park -- Coca-Cola India's corporate social responsibility -- Detecting unethical practices at supplier factories -- Indexes Strategic planning. Strategic planning--Case studies. Thompson, Arthur A. lcc BK 7687 15187 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-28 0 HD30.28.T53(18e) K/788/788/19 2021-06-30 00:00:00 1 2021-06-30 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-28 0 HD30.28.T531(18e) K/789/789/19 2021-06-30 00:00:00 2 2021-06-30 BK