Begg, David creator Ward, Damian text xxu London McGraw-Hill 2016 5th ed. monographic eng

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xvii, 482 p.: ills. Contents: SECTION 1. Introduction: Economics for business -- SECTION 2. Understanding markets: Consumers in the market place -- Firms in the market place Markets in action -- SECTION 3. Competition and profitability: Market structure and firm performance -- Strategic rivalry Growth strategies -- Governing business -- SECTION 4. Domestic macroeconomics: Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest Inflation, output and economic policy -- Supply-side policies and economic growth -- SECTION 5. Global economics: Exchange rates and the balance of payments -- Globalization -- Glossary -- David Begg and Damian Ward Includes index. Economics HB171.5.B35 9780077175283 007717528X 111108 20210702105034.0