Ferrell, O. C. creator Hirt, Geoffrey A. Ferrell, Linda. text nyu 2014 9th ed. monographic eng

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xxxiv, 616 pages : ill. ; 26 cm Business in a changing world -- The dynamics of business and economics -- Appendix A Guidelines for the development of the business plan -- Business ethics and social responsibility -- Appendix B The legal and regulatory environment -- Business in a borderless world -- Starting and growing a business -- Options for organizing business -- Small business, entrepreneurship, and franchising -- Managing for quality and competitiveness -- The nature of management -- Organization, teamwork, and communication -- Managing service and manufacturing operations -- Creating the human resource advantage -- Motivating the workforce -- Managing human resources -- Appendix C Personal career plan -- Marketing : developing relationships -- Customer-driven marketing -- Dimensions of marketing strategy -- Digital marketing and social networking -- Financing the enterprise -- Accounting and financial statements -- Money and the financial system -- Financial management and securities markets -- Appendix D Personal financial planning. O.C. Ferrell, Geoffrey A. Hirt, Linda Ferrell. Includes index. n-us--- Business Management United States HF1008.F47 650 9780078023132 (alk. paper) 0078023130 (alk. paper) 2012042692 DLC 121116 20210708144050.0 17533874 eng