01321cam a22002414a 4500 12702120 OSt 20210713144315.0 200721b xxu||||| |||| 00| 0 eng d 9780538470384 0538470380 LC HD30.22.M32 McGuigan, James R. Economics for managers. / James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris International edition 12th ed. London: South-Western, 2011. xxii, 672 p. + [various pagings]: ill. ; Includes bibliographical references and index. Contents: Introduction and goals of the firm -- Fundamental economic concepts -- demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Foreign exchange risk management -- Production economics -- Cost analysis -- Applications of cost theory -- Pries, output and strategy - Price an output determination -- Best-practice tactics -- Entry deterrence and accommodation games -- Pricing techniques and analysis -- Contracting, governance and organizational form -- Government regulation -- Long-term investment analysis -- Appendices -- Web appendices -- Managerial economics. lcc BK 7728 15228 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-28 HD30.22.M32(12e) K/794/794/19 2021-07-13 00:00:00 1 2021-07-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-28 HD30.22.M321(12e) K/822/822/19 2021-07-13 00:00:00 2 2021-07-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-28 HD30.22.M322(12e) K/823/823/19 2021-07-13 00:00:00 3 2021-07-13 BK