Electronic commerce 2012: a managerial and social networks perspective. /
Efraim Turban ...[et al.]
- 7th ed.
- Boston: Pearson, 2012.
- 791 p. : ill. ;
Includes index.
Contents: 1. Introduction to e-commerce and e-marketplaces: Overview of electronic commerce-- E-commerce: mechanisms, infrastructure and tools -- 2. EC applications: Retailing in electronic commerce: products and services -- B2B e-commerce -- Innovative EC systems -- 3. Emerging EC platforms: Mobile commerce and ubiquitous computing -- Social commerce -- 4. EC support services: Marketing and advertising in e-commerce -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Order fulfilment along the supply chain and other EC support services -- 5. E-commerce strategy and implementation: EC strategy, globalization and SMEs -- Implementing EC systems -- E-commerce: regulatory, ethical and social environments --
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Electronic commerce. Electronic data interchange. Business enterprises -- Computer networks