01441nam a22002417a 4500 OSt 20210812101652.0 120530t xxu||||| |||| 00| 0 eng d 9780273761341 027376134X LC HF5548.32.E38 Electronic commerce 2012: a managerial and social networks perspective. / Efraim Turban ...[et al.] 7th ed. Boston: Pearson, 2012. 791 p. : ill. ; Includes index. Contents: 1. Introduction to e-commerce and e-marketplaces: Overview of electronic commerce-- E-commerce: mechanisms, infrastructure and tools -- 2. EC applications: Retailing in electronic commerce: products and services -- B2B e-commerce -- Innovative EC systems -- 3. Emerging EC platforms: Mobile commerce and ubiquitous computing -- Social commerce -- 4. EC support services: Marketing and advertising in e-commerce -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Order fulfilment along the supply chain and other EC support services -- 5. E-commerce strategy and implementation: EC strategy, globalization and SMEs -- Implementing EC systems -- E-commerce: regulatory, ethical and social environments -- Electronic commerce. Electronic data interchange. Business enterprises Computer networks lcc BK 7752 15252 0 0 lcc 0 0 WIUC-KL WIUC-KL 2021-07-29 STM HF5548.32.E38(7e) K/977/977/19 2021-07-29 00:00:00 2021-07-29 BK