text xxu Boston Pearson 2012 7th ed. monographic eng

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791 p. : ill. ; Contents: 1. Introduction to e-commerce and e-marketplaces: Overview of electronic commerce-- E-commerce: mechanisms, infrastructure and tools -- 2. EC applications: Retailing in electronic commerce: products and services -- B2B e-commerce -- Innovative EC systems -- 3. Emerging EC platforms: Mobile commerce and ubiquitous computing -- Social commerce -- 4. EC support services: Marketing and advertising in e-commerce -- E-commerce security and fraud protection -- Electronic commerce payment systems -- Order fulfilment along the supply chain and other EC support services -- 5. E-commerce strategy and implementation: EC strategy, globalization and SMEs -- Implementing EC systems -- E-commerce: regulatory, ethical and social environments -- Efraim Turban ...[et al.] Includes index. Electronic commerce Electronic data interchange Business enterprises Computer networks HF5548.32.E38 9780273761341 027376134X 120530 20210812101652.0