TY  - BOOK
TI  - Electronic commerce 2012: a managerial and social networks perspective.
SN  - 9780273761341
AV  - HF5548.32.E38 
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Electronic commerce.
KW  - Electronic data interchange.
KW  - Business enterprises
KW  -  Computer networks
N1  - Includes index; Contents: 1. Introduction to e-commerce and e-marketplaces: Overview of electronic commerce-- E-commerce: mechanisms, infrastructure and tools -- 2. EC applications: Retailing in electronic commerce: products and services -- B2B e-commerce -- Innovative EC systems -- 3. Emerging EC platforms: Mobile commerce and ubiquitous computing -- Social commerce -- 4. EC support services: Marketing and advertising in e-commerce -- E-commerce security and fraud protection -- Electronic commerce payment systems --  Order fulfilment along the supply chain and other EC support services -- 5. E-commerce strategy and implementation: EC strategy, globalization and SMEs -- Implementing EC systems -- E-commerce: regulatory, ethical and social environments -- 


ER  -