01583nam a22002297a 4500 OSt 20210812133228.0 120510t xxu||||| |||| 00| 0 eng d 9780324582031 LC HF5415.B63 Boone, Louis E. Contemporary marketing. / Louis E Boone; David L Kurtz 14th ed. Mason, Ohio : Thomson South-Western, 2010. xxxii, 670 p. + [various pagings]: ill.; Includes index. Contents: 1. Designing customer-oriented marketing strategies: marketing - Strategic planning in contemporary marketing -- The marketing environment, ethics and social responsibility -- E-business: managing the customer experience -- 2. Understanding buyers and markets: Consumer behavior -- Business to business (B2B) marketing -- 3. Target market selection: Marketing research and sales forecasting -- Market segmentation, targeting, and positioning -- Relationship marketing and customer relationship management (CRM) -- 4. Product decisions: Product and service strategies -- Developing and managing brand and product categories -- 5. Distribution decisions: Marketing channels and supply chain management -- Retailers, wholesalers, and direct marketers -- 6. Promotional decisions: Integrated marketing communications -- -- Advertising and public relations -- Personal selling and sales promotion -- 7. Pricing decisions: Pricing concepts - Pricing strategies -- Marketing. Kurtz David L lcc BK 7758 15258 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 HF5415.B72(14e) K/972/972/19 2021-08-12 00:00:00 2021-08-12 BK