01969pam a2200313 a 4500 1125924 OSt 20210813171006.0 940818s1995 njua b 001 0 eng 94034025 9780137042685 013704268X DLC DLC DLC HF1416.K44 658.8/48 20 Keegan, Warren J. Global marketing. / Warren J. Keegan. Mark C. Green 6th ed. Boston: Pearson, 2011. 621 p. : ill. ; Includes bibliographical references and indexes. Contents: 1. Introduction: Introduction to global marketing -- 2. Global economic environment: The Global marketing environment -- Regional market characteristics and preferential -- Social and cultural environments -- The political, legal and regulatory environment -- 3. Approaching global markets: Global information systems -- and market research -- Segmentation, targeting and positioning -- Importing, exporting and sourcing -- Global market entry strategies -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions: advertising and public relations -- Global marketing communications decisions: sales promotion, personal selling , special forms o marketing communication -- Global marketing and the digital revolution -- 5. Strategy and leadership in the twenty-first century: Strategic elements of competitive advantage -- Leadership, organization, and corporate social responsibility -- Export marketing Management. Export marketing Management Case studies. Green, Mark C. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 7761 15261 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF1416.K44(6e) K/975/975/19 2021-08-13 00:00:00 1 2021-08-13 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF1416.K441(6e) K/978/978/19 2021-08-13 00:00:00 2 2021-08-13 BK