01848pam a2200265 a 45000010008000000030004000080050017000120080041000290100017000700200018000870200015001050400018001200500016001380820017001541000022001712450056001932500012002492600029002613000021002905040053003115051117003646500034014816500048015157000019015631125924OSt20210924151401.0940818s1995    njua     b    001 0 eng    a   94034025   a9781292017389  a1292017384  aDLCcDLCdDLC00aHF1416.K44 00a658.8/482201 aKeegan, Warren J.10aGlobal marketing. /cWarren J. Keegan Mark C. Green  a8th ed.  aBoston:bPearson,c2015.  a608 p. :bill. ;  aIncludes bibliographical references and indexes.  aContents: Part 1: Introduction- Introduction to global marketing -- Part 2: The Global marketing environment- The global economic environment -- The global trade environment -- Social and cultural environments -- The political, legal and regulatory environments --  
Part 3: Approaching global markets: Global information systems and market research -- Segmentation, targeting and positioning -- Importing, exporting and sourcing -- Global market entry strategies: licensing, investment, and strategic alliances -- Part 4: The global marketing mix: 
 -- Brand and product decisions in global marketing -- Pricing decisions -- Global marketing channels and physical distribution -- Global marketing communications decisions I: advertising and public relations -- Global marketing communications decisions II: sales promotion, personal selling , special forms of marketing communication -- Global marketing and the digital revolution -- Part 5:. Strategy and leadership in the twenty-first century: Strategic elements of competitive advantage --  Leadership, organization, and corporate social responsibility -- 

 0aExport marketingxManagement. 0aExport marketingxManagementxCase studies.  qGreen, Mark C.