01494nam a22002417a 4500 OSt 20210928095420.0 120517t xxu||||| |||| 00| 0 eng d 9780273695592 0273695592 LC HF5415.B63 Brassington, Frances Principles of marketing. / Frances Brassington and Stephen Pettitt 4th ed. Enhanced media edition London: Prentice Hall, 2006. xixi, 1264 p. : ill, (col.) ; 27 cm Includes glossary and index. Contents:1. Marketing dynamics -- 2. The European marketing environment -- 3. Consumer behaviour -- 4. B2B buying behaviour -- 5. Segmenting markets -- 6. Marketing information and research -- 7. Anatomy of a product -- 8. Product management -- 9. New product development -- 10. Pricing : context and concepts -- 11. Pricing strategies -- 12. Marketing channels and logistics -- 13. Retailers and wholesalers -- 14. Integrated marketing communication -- 15. Advertising -- 16. Sales promotion -- 17. Personal selling and sales management -- 18. Direct marketing and exhibitions -- 19. Public relations and sponsorship -- 20. Strategic marketing -- 21. Marketing planning, management and control -- 22. Services and non-profit marketing -- 23. International marketing -- 24. E-marketing and new media. Marketing. Pettitt, Stephen lcc BK 7773 15273 0 0 ddc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.B63(4e) K/998/998/19 2021-09-28 00:00:00 2021-09-28 BK