02041cam a22003734a 4500 16600856 OSt 20211001151111.0 110106s2011 enka b 001 0 eng 2010053339 9780230203969 (pbk.) 0230203965 (pbk.) (OCoLC)ocn697611478 DLC DLC YDX YDXCP BWX CDX DLC pcc HF5415.1265.D36 658.8/72 22 BUS090010 BUS090000 BUS000000 bisacsh Dann, Stephen, E-marketing: theory and application. / Stephen Dann and Susan Dann. New York: Palgrave Macmillan, 2011. xxii, 474 p. : ill. ; 25 cm. Includes bibliographical references and index. Contents: Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact -- "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher. Telemarketing. Internet. Consumer behavior. Dann, Susan J. Cover image http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 7792 15292 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM HF5415.1265.D36 K/1012/1012/19 2021-10-01 00:00:00 2021-10-01 BK