Dann, Stephen creator Dann, Susan J. text bibliography enk New York Palgrave Macmillan 2011 monographic eng

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xxii, 474 p. : ill. ; 25 cm. "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Contents: Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks -- Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact -- Stephen Dann and Susan Dann. Includes bibliographical references and index. Telemarketing Internet Consumer behavior HF5415.1265.D36 658.8/72 BUS090010 BUS090000 BUS000000 9780230203969 (pbk.) 0230203965 (pbk.) 2010053339 http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg DLC 110106 20211001151111.0 16600856