TY  - BOOK
AU  - Dann,Stephen
AU  - Dann,Susan J.
TI  - E-marketing: theory and application.
SN  - 9780230203969 (pbk.)
AV  - HF5415.1265.D36 
U1  - 658.8/72 22
PY  - 2011///
CY  - New York
PB  - Palgrave Macmillan
KW  - Telemarketing
KW  - Internet
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Contents: 
Introduction to e-marketing -- Foundations of e-marketing -- e-marketing strategies - e-marketing planning -- Online consumer behaviour  -- Creation, delivery and exchange of value offerings -- Branding and promotion -- Services and relationship marketing -- Community ad networks --  Implementation - Application of e-marketing -- Social media -- m-commerce -- Beyond the web -- Social impact --
N2  - "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"--
UR  - http://www.netread.com/jcusers/1388/2292941/image/lgcover.9780230203969.jpg
ER  -