Strauss, Judy. <br/><br/>
E-marketing. / 
Judy Strauss and Raymond Frost. 
 - 7th ed. 
 - Upper Saddle River :  Pearson Education Inc.,  2014. 
 - 496 p. :  ill. ; 
<br/><br/> Includes index. 
<br/><br/>Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Global e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Connected consumer online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication: owned media --  E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management. 
<br/><br/><label>ISBN: </label>9781292000411 1292000414 
<br/><br/><label>Subjects--Index Terms: </label>Internet marketing 
<br/><br/><label>LC Class. No.: </label>HF5415.1265.S77