TY  - BOOK
AU  - Strauss, Judy.
AU  - Frost, Raymond.
TI  - E-marketing.
SN  - 9781292000411
AV  - HF5415.1265.S77 
PY  - 2014///
CY  - Upper Saddle River
PB  - Pearson Education Inc.
KW  - Internet marketing
N1  - Includes index; Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Global e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Connected consumer online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication: owned media --  E-marketing communication: paid media -- E-marketing communication: earned media -- Customer relationship management
ER  -