00811nam a22002297a 4500 OSt 20211005134528.0 120510t xxu||||| |||| 00| 0 eng d 0749412542 LC HF5415.F61 Fletcher, Tony Marketing for success. / Tony Fletcher and Neil Russell-Jones London: Kogan Page, 1994. 108 p. : ill. ; Better management skills Includes index. Contents: Introduction -- Overview of marketing -- An introduction to market research -- Finding out what your customers need -- Strategy -- Marketing planning -- Implementing the marketing plan -- Looking ahead -- Marketing Russell-Jones, Neil lcc BK 7803 15303 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.F61 K/997/997/19 2021-10-05 00:00:00 2021-10-05 BK