02828cam a22003134a 4500 12556934 OSt 20211006105304.0 011005s2002 mauab b 001 0 eng 9781259060762 1259060764 DLC DLC DLC HF5415.13.P45 Perreault, William D. Basic marketing: a marketing strategy planning approach. / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 19th ed. New York: McGraw-Hill, 2014. xxxix, 726 + [11] p. : col. ill. ; Includes bibliographical references and indexes. Contents: Chapter 1: Marketing's Value to Consumers, Firms, and SocietyChapter 2: Marketing Strategy Planning Chapter 3: Evaluating Opportunities in the Changing Marketing EnvironmentChapter 4: Focusing Marketing Strategy with Segmentation and PositioningChapter 5: Demographic Dimensions of Global Consumer MarketsChapter 6: Final Consumers and Their Buying BehaviorChapter 7: Business and Organizational Customers and Their Buying BehaviorChapter 8: Improving Decisions with Marketing InformationChapter 9: Elements of Product Planning for Goods and ServicesChapter 10: Product Management and New-Product DevelopmentChapter 11: Place and Development of Channel SystemsChapter 12: Distribution Customer Service and LogisticsChapter 13: Retailers, Wholesalers, and Their Strategy PlanningChapter 14: Promotion-Introduction to Integrated Marketing CommunicationsChapter 15: Personal Selling and Customer ServiceChapter 16: Advertising, Publicity, and Sales PromotionChapter 17: Pricing Objectives and PoliciesChapter 18: Price Setting in the Business WorldChapter 19: Implementing and Controlling Marketing Plans: Evolution and RevolutionChapter 20: Managing Marketing's Link with Other Functional AreasChapter 21: Ethical Marketing in a Consumer-Oriented World: Appraisal and ChallengesAppendix A: Economics Fundamentals Appendix B: Marketing Arithmetic Appendix C: Career Planning in Marketing Provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. This title ntegrates the best digital tools in the industry for ensuring that students are prepared to engage in classroom lectures and pursue future business and marketing careers. System requirements for accompanying computer laser disk: Windows 95 or higher Pentium. Marketing Management. Cannon, Joseph P. McCarthy, E. Jerome 7 cbc orignew 1 ocip 20 y-gencatlg lcc BK 7809 15309 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.P45(19e) K/1002/1002/19 2021-10-06 00:00:00 2021-10-06 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 HF5415.13.M369(17e) 9344/045/23 2023-06-16 00:00:00 1 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF5415.13.M3691(17e) 9345/046/23 2023-06-16 00:00:00 2 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 0 HF5415.13.M3692(17e) 9346/047/23 2023-06-16 00:00:00 3 2023-06-16 BK