01580nam a22002417a 4500 OSt 20220609143231.0 120517t xxu||||| |||| 00| 0 eng d 9781292092485 1292092483 LC HF5415.K91 Kotler, Philip Principles of marketing / Philip Kotler and Gary Armstrong 16th ed. Boston: Pearson, 2016. 731 p. : ill. (some col.) ; Includes index Contents: Part 1: Defining marketing and the marketing process: Marketing: creating customer value and engagement -- Company and marketing strategy -- Part 2 : Understanding the marketplace and consumers: Analyzing the market environment -- Managing market information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business buyer behavior -- --Part 3 : Designing a customer-driven marketing strategy and mix: Customer driven marketing strategy -- Products services, and brands-- New products development and product life-cycle strategies -- Pricing -- Pricing strategies -- Market channels -- Retailing and wholesaling -- Engaging customers and communicating customer value -- Advertising and public relations -- Personal selling and sales promotion -- Direct, online, social media, and mobile marketing -- Part 4: Extending marketing: Creating competitive advantage -- The global marketplace -- Social responsibility and ethics. Marketing Armstrong, Gary lcc BK 7810 15310 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.K91(16e) K/1001/1001/19 2021-10-06 00:00:00 2021-10-06 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.K636(16e) 9213/662/22 2022-06-09 00:00:00 1 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.K6361(16e) 9214/663/22 2022-06-09 00:00:00 2 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.K6362(16e) 9215/664/22 2022-06-09 00:00:00 3 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.K6363(16e) 9216/665/22 2022-06-09 00:00:00 4 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.K6364(16e) 9217/666/22 2022-06-09 00:00:00 5 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.K6365(16e) 9218/667/22 2022-06-09 00:00:00 6 2022-06-09 BK