01374nam a22002657a 4500 OSt 20211007123243.0 120419t xxu||||| |||| 00| 0 eng d 9788125942597 8125942599 LC HF5415.13.K96 Kumar, Arun Marketing management: corporate insights, best practices and case studies. / Arun Kumar, N. Meenakshi 2nd ed. New Delhi: VIKAS Publishing, 2011. xviii, 942 p. : ill.; Includes bibliographical references and index. Contents: Fundamentals of marketing -- Marketing research -- marketing environment -- Consumer behaviour -- Segmentation and targeting -- Positioning -- Project management -- Brand management -- Management innovations -- Pricing strategy -- Distribution -- Retailing -- Integrated marketing communication -- Advertising management -- Competitive marketing strategy -- Direct marketing -- Internet marketing -- Personal selling and sales managemtn -- Business marketing -- Marketing services -- International marketing -- Marketing for non-profit organizations -- Rural marketing -- Nonprofit organizations Marketing. Nonprofit-Organisation. Nonprofit Marketing Meenakshi, N. lcc BK 7811 15311 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM HF5415.13.K96(2e) K/1015/1015/19 2021-10-07 00:00:00 2021-10-07 BK