02070pam a2200277 a 45000010008000000030004000080050017000120080041000290100017000700200018000870200015001050400018001200430012001380500015001500820017001652450091001822500013002732600038002863000028003245040051003525050970004035200293013736500047016666500057017137000022017703449790OSt20211007153706.0920513s1993    nyua     b    001 0 eng    a   92020046   a9781111821173  a1111821178  aDLCcDLCdDLC  an-us---00aHD62.7.M2600a658.02/222010aManaging small business: an entrepreneurial emphasis. /cPetty, J. William ...[et al.]  a16th ed.  aNew York :bSouth-Western,c2012.  axxiii, 817 p. :bill. ;  aIncludes bibliographical references and index.  aContents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. --  Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. --  Starting The Business. --  Franchises And Buyouts. --  The Family Business. Part 3. Developing The New Venture Business Plan. --  Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. --  The Location Plan. --  Financial Statements. --  Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. --  Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. --  Professional Management And Leadership --. Human Resource Management -- Operations Management. --  Managing The Firm's Assets. --  Risk Management.  aDelves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers.  0aSmall businesszUnited StatesxManagement. 0aNew business enterpriseszUnited StatesxManagement.  qPetty, J. William