02293pam a2200325 a 4500 3449790 OSt 20211007153706.0 920513s1993 nyua b 001 0 eng 92020046 9781111821173 1111821178 DLC DLC DLC n-us--- HD62.7.M26 658.02/2 20 Managing small business: an entrepreneurial emphasis. / Petty, J. William ...[et al.] 16th ed. New York : South-Western, 2012. xxiii, 817 p. : ill. ; Includes bibliographical references and index. Contents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. -- Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. -- Starting The Business. -- Franchises And Buyouts. -- The Family Business. Part 3. Developing The New Venture Business Plan. -- Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. -- The Location Plan. -- Financial Statements. -- Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. -- Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. -- Professional Management And Leadership --. Human Resource Management -- Operations Management. -- Managing The Firm's Assets. -- Risk Management. Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers. Small business United States Management. New business enterprises United States Management. Petty, J. William 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 7814 15314 0 0 lcc 0 0 WIUC-KL WIUC-KL 2021-10-07 0 HD62.7.M26(16e) K/1255/1255/19 2021-10-07 00:00:00 1 2021-10-07 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL 2021-10-07 0 HD62.7.M261(16e) K/1256/1256/19 2021-10-07 00:00:00 2 2021-10-07 BK