Petty, J. William text bibliography nyu New York South-Western 2012 1993 16th ed. monographic eng

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xxiii, 817 p. : ill. ; Delves into the fundamentals of business management with an emphasis on how to start a business as well as how to manage, grow, and harvest one - the full business cycle. This book provides the resources your students may reference and rely upon throughout their entire business careers. Contents: Part 1. Entrepreneurship: A World Of Opportunity. -- The Entrepreneurial Life. -- Integrity And Ethics Of Entrepreneurship. Part 2. Starting From Scratch Or Joining An Existing Business. -- Starting The Business. -- Franchises And Buyouts. -- The Family Business. Part 3. Developing The New Venture Business Plan. -- Creating Business Plans. -- The Marketing Plan. -- The Organization Of The Business. -- The Location Plan. -- Financial Statements. -- Projecting Financial Requirements. -- . A Firm's Sources Of Financing. --. The Harvest Plan. Part 4. Focusing On The Customer: Marketing Growth Strategies. --. Customer Relationships. -- Product And Supply Chain Management. -- . Pricing And Credit. --. Promotional Planning. -- Global Marketing. Part 5. Managing Growth In The Small Business. -- Professional Management And Leadership --. Human Resource Management -- Operations Management. -- Managing The Firm's Assets. -- Risk Management. Petty, J. William ...[et al.] Includes bibliographical references and index. n-us--- Small business United States Management New business enterprises United States Management HD62.7.M26 658.02/2 9781111821173 1111821178 92020046 DLC 920513 20211007153706.0 3449790