TY - BOOK AU - Richards,Tim TI - Investing psychology: the effects of behavioral finance on investment choice and bias. T2 - Wiley finance series SN - 9781118722190 (cloth/website) AV - HG4515.15.R53 U1 - 332.601/9 23 PY - 2014/// CY - Hoboken, New Jersey PB - John Wiley & Sons, Inc. KW - Investments KW - Psychological aspects KW - Finance N1 - Includes bibliographical references and index; Contents: Sensory finance -- Self-image and self-worth -- Situational finance -- Social finance -- Professional bias -- Debiasing -- Good enough investing -- A few myths more -- The final roundup -- ER -