02063cam a2200337 a 4500 14593863 OSt 20211008120905.0 061013s2007 mau b 001 0 eng 2006033833 9780395906255 0395906253 (OCoLC)ocm73742461 (OCoLC)73742461 DLC DLC BAKER BTCTA GK8 C#P YDXCP DLC HF5415.L47 658.8 22 Levinson, Jay Conrad. Guerrilla marketing: secrets for making big profits from your small business. / Jay Conrad Levinson 3th ed., Completely updated and expanded ed. New York: Houghton Mifflin, 1998. viii, 385 p. ; 23 cm. Includes bibliographical references (p. [343]-356) and index. The guerrilla approach -- What is guerrilla marketing? -- Entrepreneurial marketing: the guerrilla -- The thirteen most important marketing secrets -- The blueprint -- Secrets of developing a creative marketing program -- Secrets of selecting marketing methods -- Secrets of saving marketing money -- Secrets of obtaining free research -- Canvassing - Personal letters -- Telephone marketing -- Circulars and brochures -- Classified advertising hints -- Signs -- The yellow pages -- Newspapers -- Magazines advertising -- Radio-- Television -- Outdoor advertising -- Direct-mail marketing -- Adverting specialties and samples -- Free seminars, consultations and demonstrations -- Trade shows, exhibits, fairs -- Miscellaneous marketing tools -- Public relations -- Professional marketing -- How guerrillas use psychology -- How guerrillas win battles -- Marketing. Small business Management. Advertising. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 7818 15318 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 0 HF5415.L47(3e) K/1005/1005/19 2021-10-08 00:00:00 2021-10-08 BK