Levinson, Jay Conrad. creator text bibliography mau New York Houghton Mifflin 1998 2007 3th ed., Completely updated and expanded ed. monographic eng

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viii, 385 p. ; 23 cm. The guerrilla approach -- What is guerrilla marketing? -- Entrepreneurial marketing: the guerrilla -- The thirteen most important marketing secrets -- The blueprint -- Secrets of developing a creative marketing program -- Secrets of selecting marketing methods -- Secrets of saving marketing money -- Secrets of obtaining free research -- Canvassing - Personal letters -- Telephone marketing -- Circulars and brochures -- Classified advertising hints -- Signs -- The yellow pages -- Newspapers -- Magazines advertising -- Radio-- Television -- Outdoor advertising -- Direct-mail marketing -- Adverting specialties and samples -- Free seminars, consultations and demonstrations -- Trade shows, exhibits, fairs -- Miscellaneous marketing tools -- Public relations -- Professional marketing -- How guerrillas use psychology -- How guerrillas win battles -- Jay Conrad Levinson Includes bibliographical references (p. [343]-356) and index. Marketing Small business Management Advertising HF5415.L47 658.8 9780395906255 0395906253 2006033833 DLC 061013 20211008120905.0 14593863