02020cam a2200337 a 450000100090000000300040000900500170001300800410003001000170007102000180008802000150010603500230012103500200014404000490016405000150021308200140022810000260024224501060026825000490037426000400042330000270046350400660049050508620055665000150141865000320143365000170146590600450148294200120152799900160153995201270155514593863OSt20211008120905.0061013s2007    mau      b    001 0 eng    a  2006033833  a9780395906255  a0395906253  a(OCoLC)ocm73742461  a(OCoLC)73742461  aDLCcDLCdBAKERdBTCTAdGK8dC#PdYDXCPdDLC00aHF5415.L4700a658.82221 aLevinson, Jay Conrad.10aGuerrilla marketing: secrets for making big profits from your small business. /cJay Conrad Levinson   a3th ed., Completely updated and expanded ed.  aNew York:bHoughton Mifflin,c1998.  aviii, 385 p. ;c23 cm.  aIncludes bibliographical references (p. [343]-356) and index.0 aThe guerrilla approach -- What is guerrilla marketing? -- Entrepreneurial marketing: the guerrilla -- The thirteen most important marketing secrets -- 
The blueprint -- Secrets of developing a creative marketing program -- Secrets of selecting marketing methods -- Secrets of saving marketing money -- Secrets of obtaining free research -- Canvassing - Personal letters -- Telephone marketing -- Circulars and brochures -- Classified advertising hints -- Signs -- The yellow pages -- Newspapers -- Magazines advertising -- Radio-- Television -- Outdoor advertising -- Direct-mail marketing -- Adverting specialties and samples -- Free seminars, consultations and demonstrations -- Trade shows, exhibits, fairs -- Miscellaneous marketing tools -- Public relations -- Professional marketing -- How guerrillas use psychology -- How guerrillas win battles -- 

 0aMarketing. 0aSmall businessxManagement. 0aAdvertising.  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccBK  c7818d15318  00102lcc4070aWIUC-KLbWIUC-KLcGENd2019-10-30l0oHF5415.L47(3e)pK/1005/1005/19r2021-10-08 00:00:00w2021-10-08yBK