Wild, John J. creator Wild, Kenneth L. Han, Jerry C.Y. text xxu Upper Saddle River, New Jersey Pearson 2001 monographic eng

print

xxvi, 573 p: ill.; Contents: 1. Overview of international business: The Global perspective -- 2. National business environments: Culture in business -- Politics and law in business ethics -- Business in other economies -- 3. International trade and investment: International trade -- Government impact on international trade -- Foreign direct investment -- Regional economic integration -- 4. The international financial system: International financial markets -- International monetary system -- 5. International business management: Analyzing international opportunities -- Planning and organizing international operations -- Selecting and managing entry modes -- Acquiring business resources -- Developing and marketing products -- Managing international operations -- John J. Wild, Kenneth L. Wild, Jerry C. Y. Han Includes index,references and glossary. International business enterprises -- Management International trade HD62.4.W58 0138621861; 0130316741 150126 20211011120252.0