01589nam a22002057a 4500 OSt 20221115161119.0 150121b xxu||||| |||| 00| 0 eng d 0131001175 LC HF5415.13.K63 Kotler, Philip 717 A framework for marketing management. / Philip Kotler Upper Saddle River: Prentice Hall, 2003. xx, 363 p.: ill., Includes index Contents: Part 1 Understanding marketing management: Defining marketing for the twenty-first century -- Adapting marketing to the new economy -- Building customer satisfaction, value, and retention -- Part 2 Analyzing marketing opportunities: Winning markets through strategic planning -- Understanding markets, market demand, and the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing business markets and buyer behavior -- Dealing with the competition -- Identifying market segments and selecting target markets -- Part 3 Making marketing decisions: Developing, positioning, differentiating products through the life cycle -- Setting product and brand strategy -- Designing and managing services -- Designing pricing strategies and programs -- Part 4 Managing and delivering marketing programs: Designing and managing value networks and marketing channels -- Managing retailing, wholesaling, and market logistics -- Designing and managing integrated marketing communications -- Managing the sales force -- Marketing -- Management lcc BK 7831 15331 0 0 ddc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.K63(2e) K/1007/1007/19 2021-10-15 00:00:00 1 2021-10-15 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.K631(2e) K/1008/1008/19 2021-10-15 00:00:00 2 2021-10-15 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.K632(2e) K/1009/1009/19 2021-10-15 00:00:00 3 2021-10-15 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.K633(2e) K/1010/1010/19 2022-11-15 00:00:00 4 2021-10-15 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM 0 HF5415.13.K634(2e) K/1011/1011/19 2022-11-15 00:00:00 5 2021-10-15 BK