Digital business and e-commerce management: strategy, implementation and practice. /
Dave Chaffey
- 6th ed.
- xxxi, 680 p.: ill.;
Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --
9780273786542
2018048265
Electronic commerce. Business enterprises--Computer networks.