01443cam a22003498i 4500 20709856 OSt 20211021155152.0 181017s2019 enk 000 0 eng 2018048265 9780273786542 DLC eng rda DLC pcc HF5548.32.C47 658.8/72 23 Chaffey, Dave, E-business and e-commerce management Digital business and e-commerce management: strategy, implementation and practice. / Dave Chaffey 6th ed. 1811 New York: Pearson, 2015. xxxi, 680 p.: ill.; text txt rdacontent unmediated n rdamedia volume nc rdacarrier Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation -- Electronic commerce. Business enterprises Computer networks. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 7840 15340 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-10-30 STM HF5548.32.C47(6e) K/967/967/19 2021-10-21 00:00:00 2021-10-21 BK