TY  - BOOK
AU  - Chaffey,Dave
TI  - Digital business and e-commerce management: strategy, implementation and practice.
SN  - 9780273786542
AV  - HF5548.32.C47 
U1  - 658.8/72 23
PY  - 2015///
CY  - New York
PB  - Pearson
KW  - Electronic commerce
KW  - Business enterprises
KW  - Computer networks
N1  - Contents: Introduction to digital business and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-environment -- Digital business strategy -- Supply chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- analysis and design -- Digital business service implementatiin and optimisation --
ER  -