TY - BOOK AU - Nickels, William G. AU - McHugh, James M. AU - McHugh, Susan M. TI - Business: connecting principles and practice. SN - 9780073105970 AV - HD31.N48 PY - 2012/// CY - New York PB - McGraw Hill KW - Industrial management N1 - Includes index; Annotated instructor's edition; Contents: 1. Business trends: Cultivating a business in diverse, global environments -- 2. Business ownership: Starting a small business -- 3. Business management: Empowering employees to satisfy customers -- 4. Management of human resources: Motivating employees to produce quality goods and services -- 5. Marketing: Developing and implementing customer-oriented marketing plans -- 6. Managing financial resources -- Appendix: Working within a legal environment -- Using technology to manage information -- Managing risk -- Managing your personal finances -- ER -