02463nam a22002057a 4500003000400000005001700004008004100021020001800062020001500080040000700095050001500102245008000117260002900197300002600226500002000252501006000272505176400332653014202096700001902238OSt20211102122714.0120604t xxu||||| |||| 00| 0 eng d a9781305289741 a1305289749 cLC aHF6535.E76 aBUS 5601: essentials of business development I. /cHarris Warren...[et al.] aBoston:bCengage,c2015. aii, 1000 p. :bill. ; aIncludes index. aProduced by Cengage Custom Solutions for collegiate use aContents: Foundations of Marketing: Customer-driven strategic marketing -- planning, implementing and evaluating marketing strategies -- the marketing environment, social responsibility and ethics -- marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Microeconomics: The economic approach -- demand, supply and the market process -- consumer choice and elasticity --costs and the supply of goods -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions -- Macroeconomics: International finance and the foreign exchange market -- Appendix A: General business and economics indicators for the United States -- B: Answers to selected critical analysis questions -- Managerial Economics: Fundamental economic concepts -- prices, output and strategy: pure and monopolistic competition -- Appendix A: the time value of money -- B: differential calculus techniques in management -- College Accounting: Asset, liability, owner's equity, revenue and expense accounts -- T accounts, debits and credits, trial balance and financial statements -- the general journal and the general ledger -- adjusting entries and the work sheet -- closing entries and the post-closing trial balance -- Appendix A: Methods of depreciation -- bad debts -- inventory methods -- notes payable and notes receivable -- Financial & Managerial Accounting: Introduction to accounting and business -- corporations: organization, stock transactions and dividends -- statement of cash flows -- financial statement analysis -- Appendix A: Interest tables -- B. Nike, Inc., 2011 Annual report -- C. International Financial Reporting Standards (IFRS)  aAccounting. aManagerial accounting. aSole proprietorship--Accounting.aMarketingaMicroeconomics aMacroeconomicsaManagerial economics qWarren, Harris