TY  - BOOK
AU  - Wild, John J.
AU  - Wild, Kenneth L.
TI  - International business: the challenges of globalization.
SN  - 97801333063004
AV  - HD62.4.W58 
PY  - 2014///
CY  - Boston
PB  - Pearson
N1  - Includes index,references and glossary; Contents: 1. Global business environment: Globalization -- 2. National business environments: Cross-cultural business -- Politics, law and business ethics -- Economic systems and development -- 3. International trade and investment: International trade -- Business-government trade relations -- Foreign direct investment -- Regional economic integration -- 4. The international financial system: International financial markets --  International monetary system -- 5. International business management: International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employees
ER  -