Napoles, Veronica, <br/><br/>
Corporate identity design. / 
Veronica Napoles. 
 - New York :  Van Nostrand Reinhold,  1988. 
 - 144 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>Bibliography: p. 139-141. 
<br/><br/>Contents: 1.Introduction to corporate identity -- 2: Establishing the need for a corporate identity program -- 3: Where to begin -- 4: Types of symbols and approaches-- 5: Methodology-Phase 1 --6: Design exploration-Phase II -- 7. Design Refinement;-Phase III -- 8. Implementation-Phase IV -- 9. What is in a name? 
<br/><br/><label>ISBN: </label>9780471289470  $29.95 
<br/><br/><label>LCCN: </label>87006190  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Industrial design coordination.<br/>Trademarks.<br/>Logos (Symbols)
<br/><br/><label>LC Class. No.: </label>HD59.2.N36  
<br/><br/><label>Dewey Class. No.: </label>659.2/85