01151cam a2200301 a 4500 3839490 OSt 20211101124725.0 870302s1988 nyua b 001 0 eng 87006190 9780471289470 $29.95 DLC DLC DLC HD59.2.N36 659.2/85 19 Napoles, Veronica, Corporate identity design. / Veronica Napoles. New York : Van Nostrand Reinhold, 1988. 144 p. : ill. ; 24 cm. Includes index. Bibliography: p. 139-141. Contents: 1.Introduction to corporate identity -- 2: Establishing the need for a corporate identity program -- 3: Where to begin -- 4: Types of symbols and approaches-- 5: Methodology-Phase 1 --6: Design exploration-Phase II -- 7. Design Refinement;-Phase III -- 8. Implementation-Phase IV -- 9. What is in a name? Corporate image. Industrial design coordination. Trademarks. Logos (Symbols) 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 7884 15384 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-04 0 HD59.2.N36 K/1250/1250/19 2021-10-30 00:00:00 2021-10-30 BK