00961nam a22001937a 4500 OSt 20211104102717.0 140604b xxu||||| |||| 00| 0 eng d LC HG1616.C87.P76 Poku-Appiah, Monica Customer service: marketing in a competitive environment. / Monica Poku-Appiah Accra: Chartered Institute of Bankers (Gh), 2009. xii, 240 p.: ill.; Bankers workbook series Contents: Introduction to marketing -- The marketing mix -- Product strategy -- Pricing strategy -- Distribution strategy -- Promotion strategy -- People in the marketing mix -- Understanding consumer buying behavior -- Market segmentation -- Market planning -- Marketing research -- Situation analysis/ Marketing audit -- Sales -- Planning -- Service standards -- Creating an image -- Physical evidence strategy -- Marketing. lcc BK 7910 15410 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-04 0 HG1616.C87.P76 K/1253/1253/19 2021-11-03 00:00:00 2021-11-03 BK