Cateora, Philip R. <br/><br/>
International marketing. / 
Philip R. Cateora. 
 - 8th ed. 
 - Homewood, IL :  Irwin,  c1993. 
 - xxiv, 776 p. :  ill. (some col.), maps ;  24 cm. 
 - The Irwin series in marketing .
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: An Overview: The Scope and challenges of global marketing -- Global business environment -- The Cultural environment: Geography and history - the foundation of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- Political environment - a critical issue -- The International legal environment -- Developing markets and market behaviour -- Multinational market regions and market groups -- Global marketing management: Global marketing management- planning and organization -- Researching global markets -- Developing consumer products for global markets -- Marketing industrial products and business services -- International distribution system -- Export trade mechanics and logistics -- The Global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Corporate context of marketing: Financial requirements for global marketing. 
<br/><br/><label>ISBN: </label>0256105138 
<br/><br/><label>LCCN: </label>92016448  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>LC Class. No.: </label>HF1009.5.C35  
<br/><br/><label>Dewey Class. No.: </label>658.8/48