01926pam a2200289 a 4500 614951 20210414113932.0 920430s1993 iluab b 001 0 eng 92016448 0256105138 DLC DLC DLC HF1009.5.C35 658.8/48 20 Cateora, Philip R. International marketing. / Philip R. Cateora. 8th ed. Homewood, IL : Irwin, c1993. xxiv, 776 p. : ill. (some col.), maps ; 24 cm. The Irwin series in marketing Includes bibliographical references and indexes. Contents: An Overview: The Scope and challenges of global marketing -- Global business environment -- The Cultural environment: Geography and history - the foundation of cultural understanding -- Cultural dynamics in assessing global markets -- Business customs and practices in global marketing -- Political environment - a critical issue -- The International legal environment -- Developing markets and market behaviour -- Multinational market regions and market groups -- Global marketing management: Global marketing management- planning and organization -- Researching global markets -- Developing consumer products for global markets -- Marketing industrial products and business services -- International distribution system -- Export trade mechanics and logistics -- The Global advertising and promotion effort -- Personal selling and personnel management -- Pricing for international markets -- Corporate context of marketing: Financial requirements for global marketing. Export marketing. International business enterprises. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 799 8299 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-04-30 0 HF1009.5.C35 1998/12 2012-04-30 00:00:00 1 2012-04-30 BK