03145cam a2200421 i 450000100090000000300040000900500170001300800410003001000170007101500190008801600180010702000280012503500240015304000480017704200140022505000200023908200150025910000350027424501220030925000200043126400660045126400110051730000480052833600210057633700250059733800230062238600150064550000320066050400510069250506800074352011020142365000240252565000270254965000500257665000530262670000210267971000230270021243694OSt20211119150858.0191016t20202020nyua     b    001 0 eng d  a  2019286775  aGBB9D64422bnb7 a0194972532Uk  a9781292060460q(pbk.) :  a(OCoLC)on1112383485  aUKMGBbengcLCerdadOCLCOdOCLCFdWAUdDLC  alccopycat00aHF5415.129.P35 04a658.872231 aPalmatier, Robert W.,eauthor.10aMarketing channel strategy:ban omni-channel approach. /cRobert W. Palmatier, Louis W. Stern, and Adel I. El-Ansary.  aEighth edition. 1aNew York ;aLondon:bRoutledge Taylor & Francis Group,c2015. 4c©2015  axxviii, 373 pages :billustrations ;c26 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aMen2lcdgt  aPublished 2016 by Routledge  aIncludes bibliographical references and index.0 aContents: 1. Introduction: Understanding channel strategies -- 2. Designing Channel strategies: End-user analysis; Segmenting and targeting -- Channel analysis; auditing marketing channels -- Make-or-buy channel analysis -- Designing channel structures and strategies -- 3. Channel structures and strategies: Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising strategies and strategies -- Emerging channel structures and strategies -- 4. Implementing channel strategies: Managing channel power -- Managing channel conflict -- Managing channel relationships -- Managing channel policies and legalities -- Managing channel logistics --   aMarketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. 0aMarketing channels. 0aMarketingxManagement. 7aMarketing channels.2fast0(OCoLC)fst01010265 7aMarketingxManagement.2fast0(OCoLC)fst010102091 aStern, Louis W.,  eEl-Ansary, Adel I.