03332cam a2200469 i 4500 21243694 OSt 20211119150858.0 191016t20202020nyua b 001 0 eng d 2019286775 GBB9D6442 bnb 019497253 Uk 9781292060460 (pbk.) : (OCoLC)on1112383485 UKMGB eng LC rda OCLCO OCLCF WAU DLC lccopycat HF5415.129.P35 658.87 23 Palmatier, Robert W., author. Marketing channel strategy: an omni-channel approach. / Robert W. Palmatier, Louis W. Stern, and Adel I. El-Ansary. Eighth edition. New York ; London: Routledge Taylor & Francis Group, 2015. ©2015 xxviii, 373 pages : illustrations ; 26 cm text rdacontent unmediated rdamedia volume rdacarrier Men lcdgt Published 2016 by Routledge Includes bibliographical references and index. Contents: 1. Introduction: Understanding channel strategies -- 2. Designing Channel strategies: End-user analysis; Segmenting and targeting -- Channel analysis; auditing marketing channels -- Make-or-buy channel analysis -- Designing channel structures and strategies -- 3. Channel structures and strategies: Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising strategies and strategies -- Emerging channel structures and strategies -- 4. Implementing channel strategies: Managing channel power -- Managing channel conflict -- Managing channel relationships -- Managing channel policies and legalities -- Managing channel logistics -- Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple ways, but also that they are likely doing this at the same time; comparing prices on multiple websites, and seamlessly switching between mobile and desktop devices. With the strong theoretical foundation that users have come to expect, the book also offers lots of practical exercises and applications to help students understand how to design and implement omni-channel strategies in reality. Advanced undergraduate and graduate students in marketing channels, distribution channels, B2B marketing, and retailing classes will enjoy acquiring the most cutting-edge marketing skills from this book. Marketing channels. Marketing Management. Marketing channels. fast (OCoLC)fst01010265 Marketing Management. fast (OCoLC)fst01010209 Stern, Louis W., El-Ansary, Adel I. 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 8048 15548 0 0 ddc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.129.P35(8e) K/1446/1446/19 2021-11-19 00:00:00 1 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.129.P351(8e) K/1447/1447/19 2021-11-19 00:00:00 2 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.129.P352(8e) K/1448/1448/19 2021-11-19 00:00:00 3 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.129.P353(8e) K/1449/1449/19 2021-11-19 00:00:00 4 2021-11-19 BK