01595nam a22002537a 4500 OSt 20220609134629.0 120521t xxu||||| |||| 00| 0 eng d 9780538754873 0538754877 LC HF5415.M14(11e) McDaniel, Carl Introduction to marketing. / Carl McDaniel, Charles W Lamb, and Joseph F. Hair, Jr. 11th ed. Australia: Cengage learning, 2011. xxv,777 p.: ill(some col.); 27cm. Includes index Contents: 1.The World of marketing: An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- 2. Analyzing market opportunities: Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- 3. Product decisions: Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- 4.Distribution decisions: Marketing channels -- Supply chain management -- Retailing -- 5. Promotion and communication strategies: Promotional planning for competitive advantage -- Advertising and public relations -- Sales promotion and personal selling -- 6. Pricing decisions: Pricing concepts -- Setting the right price -- 7. Technology-driven marketing: Customer relationship management(CRM) -- Marketing. Lamb, Charles W. Hair, Joseph F. Jr lcc BK 8052 15552 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.M142(11e) K/1601/1601/19 2021-11-19 00:00:00 3 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.M143(11e) K/1602/1602/19 2021-11-19 00:00:00 4 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5415.M14(11e) K/1440/1440/19 2021-11-23 00:00:00 1 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M141(11e) K/1441/1441/19 2021-11-23 00:00:00 2 2021-11-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 HF5415.M14(11e) 9283/732/22 2022-06-09 00:00:00 1 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.M141(11e) 9284/733/22 2022-06-09 00:00:00 2 2022-06-09 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 REF 2022-06-09 0 HF5415.M142(11e) 29285/734/22 2022-06-09 00:00:00 3 2022-06-09 BK