01486cam a22003018i 450000100090000000300040000900500170001300800410003001000170007102000260008802000230011402000260013704000220016304200080018505000150019308200140020810000180022224500490024026400410028930000130033033600210034333700250036433800230038950400510041250506820046365000220114570000170116717467793OSt20211123103602.0120919s2013    nyu      b    001 0 eng    a  2012034833  a9780273727224 (print)  z978027372723 (PDF)  z9780273780991 (eText)  aDLCbengcLCerda  apcc00aHF5414.E1700a658.82231 aEagle, Lynne.10aSocial marketing. /cLynne Eagle...[et al.]. 1aNew York:bPearson Education,c2013.  apages cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.0 aContents: 1. The principles of social marketing: What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- 2. Understanding the consumer : Understanding the customer: the role of theory -- Conducting research in social marketing -- Segmentation -- Social forces and population-level effects -- 3. Designing effective social marketing solutions: Designing social marketing interventions : products, branding, channels and places -- Message framing -- Creativity in social marketing -- Media planning -- The challenges of evaluation -- 0aSocial marketing.  qEagle, Lynne