01644cam a22003498i 4500 17467793 OSt 20211123103602.0 120919s2013 nyu b 001 0 eng 2012034833 9780273727224 (print) 978027372723 (PDF) 9780273780991 (eText) DLC eng LC rda pcc HF5414.E17 658.8 23 Eagle, Lynne. Social marketing. / Lynne Eagle...[et al.]. New York: Pearson Education, 2013. pages cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Contents: 1. The principles of social marketing: What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- 2. Understanding the consumer : Understanding the customer: the role of theory -- Conducting research in social marketing -- Segmentation -- Social forces and population-level effects -- 3. Designing effective social marketing solutions: Designing social marketing interventions : products, branding, channels and places -- Message framing -- Creativity in social marketing -- Media planning -- The challenges of evaluation -- Social marketing. Eagle, Lynne 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 8053 15553 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5414.E17 K/1420/1420/19 2021-11-19 00:00:00 1 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5414.E171 K/1421/1421/19 2021-11-19 00:00:00 2 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 HF5414.E172 K/1422/1422/19 2021-11-19 00:00:00 3 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5414.E173 K/1423/1423/19 2021-11-19 00:00:00 4 2021-11-19 BK