02664cam a2200337 a 4500 17480387 OSt 20211122123935.0 121001s2014 ohuab b 001 0 eng d 2012950625 9781285073040 (pbk.) 1285073045 (pbk.) (OCoLC)ocn800033249 BTCTA eng BTCTA YDXCP BWX IQU DLC lccopycat HF5415.13.M35 Ferrell, O. C. Marketing strategy: text and cases / O.C. Ferrell, Michael D. Hartline. 6th ed. Mason, OH: South-Western/Cengage Learning, 2014. xxvi, 587 p. : ill. (some col.), map ; 26 cm. Includes bibliographical references and indexes. Contents: 1. Setting the stage for marketing strategy: Marking today's economy -- Strategic marking planning -- 2.Discovering markets opportunities: Collecting and analyzing marketing information -- Developing competitive advantage and strategic focus -- 3.Developing marking strategy: Customers, segmentation, and target marketing -- The marketing program -- Branding and positioning -- 4.Putting strategy into action: Ethics and social responsibility in marking strategy -- Marketing implementation and control -- Developing and maintaining long-term customer relationships 5. Cases: USA today: innovation in an evolving industry -- Apple's wining marketing strategy -- Monsanto balances the interest of multiple stakeholders -- New Belgium brewing (A): gaining competitive advantage through socially responsible marketing -- New Belgium (B): developing a brand personality -- Mattel confronts its marketing challenges -- Mistine: direct selling in the Thai cosmetics market -- BP struggles to repair its tarnished reputation -- Chevrolet: 100 years of products innovation --Wyndham wolrdwide adopts a stakeholder orientation marketing strategy -- NASCAR: can't keep a good brand down -- IndyCar: seeking a return to motorsports' fast lane -- Zappos: delivering happiness -- Sigma marketing: strategic marketing adaptation Netflix fights to stay ahead of a rapidly changing market Gillette: why innovation may not be enough -- IKEA slowly expands its U.S. market presence -- Sushilicious: standing out in a crowded field -- Trouble brews at starbucks -- Groupon -- Marketing Management. Marketing Management Case studies. Hartline, Michael D. 7 cbc copycat 3 ncip 20 y-gencatlg lcc BK 8056 15556 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.13.M35(6e) K/1406/1406/19 2021-11-19 00:00:00 1 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.13.M351(6e) K/1407/1407/19 2021-11-19 00:00:00 2 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.13.M352(6e) K/1408/1408/19 2021-11-19 00:00:00 3 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.13.M353(6e) K/1409/1409/19 2021-11-19 00:00:00 4 2021-11-19 BK