02085pam a2200313 a 4500 1598733 OSt 20211122114444.0 941006s1995 nyua b 001 0 eng 94040494 9780077140007 0077140001 DLC LC DLC e------ HF5415.J57(7e) 658.8 20 Jobber, David, Principles and practice of marketing. / David Jobber & Fiona Ellis-Chadwick Seventh edition London; New York: McGraw-Hill, 2013. xxxv, 885 p. : ill. (some col.) ; 25 cm. Includes bibliographical references and index. Contents: 1. Fundamentals of modern marketing thought: Marketing in the modern organization -- Marketing planning: an overview of marking -- 2. Marketing analysis: The marking environment -- Understanding consumer behavior -- Understanding organization buying behaviour Understanding marketing ethics and corporate social responsibility -- Marketing research and information systems -- Market segmentation and positioning 3. Marking mix decisions product: Branding and corporate identity management -- Services marketing -- Managing products: product life-cycle, portfolio planning and product growth strategies -- Developing new products -- Pricing strategy -- Integrated marketing communications -- Mas marking communications -- Direct marketing communications -- Distribution -- Digital marketing and social media -- 4. Competition and marketing: Analysing competitors and creating a competitive advantage -- competitive marketing strategy -- Global marketing strategy 5. Marking implementation and application: Managing marking implementation, organization and control -- Marketing. Marketing Europe Case studies. 7 cbc orignew 1 ocip 19 y-gencatlg lcc BK 8057 15557 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.J57(7e) K/1410/1410/19 2021-11-19 00:00:00 1 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.J571(7e) K/1411/1411/19 2021-11-19 00:00:00 2 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.J572(7e) K/1412/1412/19 2021-11-19 00:00:00 3 2021-11-19 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.J573(7e) K/1413/1413/19 2021-11-19 00:00:00 4 2021-11-19 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-14 HF5415.J57(7e) 9333/034/23 2023-06-14 00:00:00 1 2023-06-14 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-14 HF5415.J571(7e) 9334/035/23 2023-06-14 00:00:00 2 2023-06-14 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-14 HF5415.J572(7e) 9335/036/23 2023-06-14 00:00:00 3 2023-06-14 BK