01556nam a22002537a 4500 OSt 20211122105617.0 190813b xxu||||| |||| 00| 0 eng d 2014046046 9780077729028 0077729021 LC HF5415.G67(5e) Grewal, Dhruv. Marketing. / Dhruv Grewal and Michael Levy. 5th ed. New York: Mc. Graw Hill, 2016. li , 679 p. : ill. ; 29 cm. Includes index. Contents: 1.Assessing the marketplace: Overview of marketing --Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- 2. Understanding the marketing place: Consumer behavior -- Business-to-business marketing -- Global marketing -- 3. Targeting the marketplace: Segmentation, targeting, and positioning -- Marketing research -- 4. Value creation: Product, branding, and packaging decisions -- developing new products -- Services: the intangible product -- 5. Value capture: Pricing concepts for establishing value -- Strategic pricing methods -- 6. Value delivery: designing the channel and supply chain: Supply chain and channel management -- Retailing and omnichannel marketing -- Value communication: Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Marketing Levy, Michael. lcc BK 8068 15568 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G67(5e) K/1450/1450/19 2021-11-22 00:00:00 1 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G671(5e) K/1451/1451/19 2021-11-22 00:00:00 2 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G672(5e) K/1452/1452/19 2021-11-22 00:00:00 3 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G673(5e) K/1453/1453/19 2021-11-22 00:00:00 4 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G674(5e) K/1454/1454/19 2021-11-22 00:00:00 5 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G675(5e) K/1455/1455/19 2021-11-22 00:00:00 6 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G676(5e) K/1456/1456/19 2021-11-22 00:00:00 7 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G677(5e) K/1457/1457/19 2021-11-22 00:00:00 8 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G678(5e) K/1458/1458/19 2021-11-22 00:00:00 9 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G679(5e) K/1459/1459/19 2021-11-22 00:00:00 10 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.G680(5e) K/1460/1460/19 2021-11-22 00:00:00 11 2021-11-22 BK