01952nam a22002537a 4500 OSt 20220930142808.0 190807b xxu||||| |||| 00| 0 eng d 9780077861032 0077861035 LC HF5415.M29(12e) Kerin, Roger A. 460 Marketing: / Roger A. Kerin, Steven W. Hartley and William Rudelius. 12th ed. New York: McGraw-Hill, 2015. xliv, 740 p. : ill. ; 28 cm. Includes index. Content: 1. Initiating the marketing process: Creating customer relationships and value through marketing -- Developing successful organizational and marketing strategies -- Scanning the marketing environment -- Ethical and social responsibility in marketing -- 2. Understanding buyers and markets: Understanding buyers and markets: Understanding consumer behavior -- Understanding organizations as customers -- Understanding and reaching global consumers and markets -- 3. Targeting marketing opportunities: Marketing research: From customer insights to actions -- Market segmentation, targeting, and positioning -- 4.Satisfying marketing opportunities: Developing new products and services -- Managing successful products, services, and brands -- Service marketing -- Building the price foundation -- Arriving at the final price -- Managing marketing channels and supply chains -- Retailing and wholesaling -- Integrated marketing communications and direct marketing -- Advertising, sales promotion, and public relations -- Using Social media to connect with consumers -- Personal selling and sales management -- 5. Managing the marketing process: Implementing interactive and multichannel marketing -- Pulling it all together: the strategic marketing process -- Marketing Hartley, Steven W. 461 Rudelius, William. 462 lcc BK 8070 15570 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M29(12e) K/1496/1496/19 2021-11-22 00:00:00 1 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M291(12e) K/1497/1497/19 2021-11-22 00:00:00 2 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M292(12e) K/1498/1498/19 2021-11-22 00:00:00 3 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M293(12e) K/1499/1499/19 2021-11-22 00:00:00 4 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M294(12e) K/1500/1500/19 2021-11-22 00:00:00 5 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M295(12e) K/1501/1501/19 2021-11-22 00:00:00 6 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M296(12e) K/1502/1502/19 2021-11-22 00:00:00 7 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M297(12e) K/1503/1503/19 2021-11-22 00:00:00 8 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M298(12e) K/1504/1504/19 2021-11-22 00:00:00 9 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M299(12e) K/1505/1505/19 2021-11-22 00:00:00 10 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M300(12e) K/1506/1506/19 2021-11-22 00:00:00 11 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-07 0 HF5415.M301(12e) K/1507/1507/19 2021-11-22 00:00:00 12 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.M302(12e) K/1432/1432/19 2021-11-23 00:00:00 13 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.M303(12e) K/1433/1433/19 2021-11-23 00:00:00 14 2021-11-22 BK 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2019-11-06 0 HF5415.M304(12e) K/1649/1649/19 2021-11-23 00:00:00 15 2021-11-22 BK